I was not having a lot of luck with my marketing strategy, and I knew that part of that was in how I was advertising my company. I am really good at what I do, but coming up with effective advertising was not one of my strong suits. Unfortunately, it was not anyone else’s strong suit in my company either. I did a search for the villages ad agency because I wanted to find a company that would be able to help us. What I found was a company that changed everything for us.
I was able to meet with a representative from the advertising company, and I laid out everything on the table. We have great products, great workers, and a great work ethic, but we did not have a way to get what we are selling to the public’s minds. The ad rep said all of the right things to me, and he backed them up with samples of other work they have done for small companies as well as major corporations. I wasn’t even sure which direction to go with our advertising efforts, and they showed me a wide range of opportunities there too.
I really liked all of the TV spots that I was shown, and I felt that we would reach a wider range of people if we did the same approach. Knowing that I was putting this in the very capable hands of this advertising agency made the choice a lot easier to make. They allowed us to be involved in every step, but it was their creativity and ingenuity that made our product come alive in a way that we were not able to do before. Our sales skyrocketed after our TV spot was aired locally, and I have even had to hire more people because the demand is just overwhelming.